E) Screen vs Print

        There are differences in designing screen and print documents. Power point slides and textbook have the main difference in form of genre as well as layout composition.

        First, the main differences of power point slides and textbook is power point slides are more simplify. Because power point slide is use to aid the presenter to carry out a presentation; information can be communicate through presenter too, thus they may not all included in slides. Power point slides should be simple, short yet legible. (Roos and Thoothman, 2013) On the other hands, textbook’s design will consists of lengthy written words, nevertheless modern textbook is better than older one, if compare to power point, it still required more time for reader to get the ideas.

        Next, power point slides as electronic software is capable to included hyperlinks and display video or audio. (Nielsen, 1997) This creates interest point to grab readers’ attention and enhance understanding. On the other hands, textbook is still more dominating by written text; information is only can be understand by reading. Nowadays, more pictures and diagrams are included.

        Lastly, they differences in term of information value. The placements of elements are differences. In power point, we can identify composition such as left-right, top-bottom, Centre-margin easily, while in text is hardly. Picture above show an example of a textbook’s page, there are no left-right and centre-margin layout. Three subtitles are quite confusing the presence of top-bottom composition too. By compare to powerpoint slide, left-right which represent given-new, top-bottom represent ideal-real is visible for the readers. (Kress and Leeuwen, 2006)

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References:

1.       Kress, G. & van Leeuwen, T. 2006. Reading images. Chapter 6: The meaning of composition.

2.       Nielsen. J, 1997, Concise, scannable, and objective: how to write for the web. [online] Available at: < http://www.nngroup.com/articles/concise-scannable-and-objective-how-to-write-for-the-web/ > [Accessed 13 April 2013]

3.       Roos, D., and Thoothman, J., 2013, 10 Tips for more effective powerpoint presentation. [online] Available at: < http://money.howstuffworks.com/business-communications/effective-powerpoint-presentations.htm#page=10 > [Accessed 14 April 2013]

D) New media v Traditional media

(Source: Techtoolsforschools)

        New media bring great influence to traditional media. Facebook has altered the marketing promotion nowadays.

        In term of advertising in last time, they are created to ‘push’ to consumers. (Naughton, 2006) If people do not want to see it, they avoid it through turn off the TV or radio. But now, in order for company to survive, it has to adopt social media advertisement for example in Facebook. The comment function in Facebook allow users to express their feeling toward the advertisement, sometimes some negative comment will ruined the marketing effort.

        And because of new media, people’s voice and opinion can be more easy to broadcast and shared by others quickly. This issue brings a problem to companies; it is harder for companies to keep secrets now. (Naughton, 2006) All social media is a platform for people to share the ‘secret’. The more you wish to keep, people found it more interesting to share. Public relation news management techniques are no longer effective.

        In term of publicity, back to last time, companies rely on published media release to media to get publicity via mass media. Only when the news is published, then public will know about the incident. But now, just a shared button in Facebook will expose the incident quickly, sometimes things happen too quickly for company to take control.

        In term of marketing communication, Facebook make company more accessible by the public. Business can interact with its customer through Facebook’s fanpage. (Bozzuto, 2012) This seems to be an advantage for businesses.

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References:

1.       Bozzuto, A., 2012, The Difference Between Facebook, Twitter, Linkedin, Google+, YouTube, & Pinterest [online] Available at: < http://www.impactbnd.com/the-difference-between-facebook-twitter-linkedin-google-youtube-pinterest/> [Accessed 11 April 2013]

2.       John, N., 2006, Blogging and the emerging media ecosystem. [online] Available at: <http://reuteursinstitute.politics.ox.ac.uk/about/discussion/blogging.html> [Accessed 14 April 2013]

C) Credibility and Compelling Blog

(Source: Amdesign)

        Blog credibility can be perceived in different ways. Firstly, the blog will be creditable when the blogger’s experiences, knowledge, expertise is strongly related to the blog’s content. For example, research found that when Iraq’s war occur, people find that those blog who posted by soldiers on the front line of the battle are most creditable. (Johnson and Kaye, 2008)

        Next, number of readers and followers of the blog can be an indicator for determine creditable of a blog too. People will return to the blog only when they think the information is useful and creditable. Who wants to read a blogger which disseminated untruth information?

        There are many ways to create compelling content. First way is to include latest trends in blog’s post. (Clark, 2012) People want to get in touch with up to date things, if blogger can find ways to link its blog to the latest trend, it might get people attention.

        Next, is to ask your readers. By asking the blog’s reader what content they wish to see in the following update. (Clark, 2012) Just imaging that blog’s posts are products while readers are consumers. It helps blogger to retain and get more reader when they construct posts that readers wish to read. This is something like understand the customer’s needs.

        Lastly, share your story is another important ways. Blogger can either share their successful or failures. (Clark, 2012) By sharing blogger’s experience and their own story make the blog more compelling, because what make a blog differences from other is the blogger itself.

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References:

1.       Clark, B., 2012, 22 ways to create compelling content when you don’t have a clue [infographic][online] Available at: <http://www.copyblogger.com/create-content-infographic/> [Accessed 12 April 2013]

2.       Johnson, T., J., and Kaye, B., K., 2008, Can you teach a new blog old tricks? How blog uders judge credibility of different types of blogs for information about the Iraq War. [online] Available at: <http://www.jou.ufl.edu/faculty/mmcadams/papers/Johnson_Kaye_2008.pdf> [Accessed 12 April 2013]

B) Different blogging's benefit in Myanmar, Cambodia and Malaysia

(Source: Blogwritingcourse)

             In Myanmar, there are very strict regulations on internet. People have to go through multiple steps to get access to internet, such as registration and preparing signed letter. Besides that, people still have to endure prohibitive payment as well as be prepared that online activities will be recorded. Benefits of blogging to Myanmar’s communities will be networks for private goods. Due to the high restriction, blogs become one of the important tools for people to express their thought, ideas and life experience, as long as they do not dabble about political issues. (Lai, 2011)

           In Cambodia, there are no restrictions of speech in internet and less government intervention over internet activity. Unfortunately, Cambodia has lowest internet penetration rate in Southeast Asia. High costs, the lack of dial-up telephone line and language differences are barriers that face by Cambodian. Benefits of blogging to Cambodian will be knowledge exchange as networks of practice. Bloggers in Cambodian use blog to disseminate and enhance information about technology to younger generation. (Lai, 2011)

              In Malaysia, government imposes dual standard rules on traditional media and internet. Government is less concern on internet activity as compare to traditional media. The benefit of blogging to Malaysia will be networks for mobilization. Blog is an important tool while come to politic issues in Malaysia. Since people do not have much freedom in speech in traditional media, they expressed their ideas and though in internet. Blog in here provides freedom to exchange information and discussion. (Lai, 2011)

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References:

1.       Lai, Chih-Hui 2011, ‘A multifaceted perspective on blogs and society: examples of blogospheres in Southeast and East Asia’, Journal of International Communication,  Vol 17, Issue 1, 51-72.

A) Blog v Facebook v Twitter

(Source: Mediahub)

         The emergence of smartphone and WiFi allows us to access social media easily and it is become indispensable in our daily life.

        Facebook has 1.06 monthly active players, Twitter has 500 million total users, blogging service provider such as Tumblr and WordPress has 100million and 74million blogs respectively. (Smith, 2013) In individual aspect, 74% uses Facebook, 34% uses Twitter and 45% uses blog. For business users, the percentages are 91%, 85% and 32% respectively. (TechnoratiMedia, 2013)

        Individual uses Facebook to stay connect with people via instant messenger, video call, games and sharing pictures or status. (Twitip, 2009) Main function for business in Facebook is to interact with people, get connect with people closely through brand anthropomorphic. (Bozzuto, 2012)

        Individual uses Twitter to share short thought and felling in text format in order get people attention and response quickly. For business, they can uses micro-blog to deliver short but interesting message to attract attention and direct people to their website. (Bozzuto, 2012)

        Individual uses blog to express their feeling and ideas in a more lengthy text form. More information is shared as compare to Twitter. Business can uses blog to include adequate information about its product and company. Blogs is social media that has most power to influence a purchase. (TechnoratiMedia, 2013)

        For marketing purpose, social media should be consistence with traditional media, message and value that the company wish to deliver should be the same. (James, 2009) Social media is a further support of the traditional media as it provides the chance for business to interact with public and wider the penetration.

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References:

1.    Bozzuto, A., 2012, The Difference Between Facebook, Twitter, Linkedin, Google+, YouTube, & Pinterest [online] Available at: < http://www.impactbnd.com/the-difference-between-facebook-twitter-linkedin-google-youtube-pinterest/> [Accessed 11 April 2013]

2.       James, L., 2009, Should you advertise on social networking websites?, Warc Best Practice, [e-journal] Available through: Unisa

3.       Smith, C., 2013, How many people use the top social media, apps & services? [online] Available at: < http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/> [Accessed 11 April 2013]

4.       TechnoratiMedia, 2013, TechnoratiMedia 2013 Digital Influence Report [online] Available at: < http://technoratimedia.com/wp-content/uploads/2013/02/tm2013DIR.pdf> [Accessed 10 April 2013]

5.       Twitip, 2009, Twitter versus Facebook: Should you Choose one? [online]Available at: < http://www.twitip.com/twitter-versus-facebook/> [Accessed 10 April 2013]

Purpose of the Blog

This blog’s content is target at college or university student who age around 17-25 with any major course. The purpose of this blog is to share issues about media, publication and design. To lets college and university student to better understand about media, especially those who are not get contact with communication subjects/course.