C) Credibility and Compelling Blog

(Source: Amdesign)

        Blog credibility can be perceived in different ways. Firstly, the blog will be creditable when the blogger’s experiences, knowledge, expertise is strongly related to the blog’s content. For example, research found that when Iraq’s war occur, people find that those blog who posted by soldiers on the front line of the battle are most creditable. (Johnson and Kaye, 2008)

        Next, number of readers and followers of the blog can be an indicator for determine creditable of a blog too. People will return to the blog only when they think the information is useful and creditable. Who wants to read a blogger which disseminated untruth information?

        There are many ways to create compelling content. First way is to include latest trends in blog’s post. (Clark, 2012) People want to get in touch with up to date things, if blogger can find ways to link its blog to the latest trend, it might get people attention.

        Next, is to ask your readers. By asking the blog’s reader what content they wish to see in the following update. (Clark, 2012) Just imaging that blog’s posts are products while readers are consumers. It helps blogger to retain and get more reader when they construct posts that readers wish to read. This is something like understand the customer’s needs.

        Lastly, share your story is another important ways. Blogger can either share their successful or failures. (Clark, 2012) By sharing blogger’s experience and their own story make the blog more compelling, because what make a blog differences from other is the blogger itself.

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References:

1.       Clark, B., 2012, 22 ways to create compelling content when you don’t have a clue [infographic][online] Available at: <http://www.copyblogger.com/create-content-infographic/> [Accessed 12 April 2013]

2.       Johnson, T., J., and Kaye, B., K., 2008, Can you teach a new blog old tricks? How blog uders judge credibility of different types of blogs for information about the Iraq War. [online] Available at: <http://www.jou.ufl.edu/faculty/mmcadams/papers/Johnson_Kaye_2008.pdf> [Accessed 12 April 2013]