A) Blog v Facebook v Twitter

(Source: Mediahub)

         The emergence of smartphone and WiFi allows us to access social media easily and it is become indispensable in our daily life.

        Facebook has 1.06 monthly active players, Twitter has 500 million total users, blogging service provider such as Tumblr and WordPress has 100million and 74million blogs respectively. (Smith, 2013) In individual aspect, 74% uses Facebook, 34% uses Twitter and 45% uses blog. For business users, the percentages are 91%, 85% and 32% respectively. (TechnoratiMedia, 2013)

        Individual uses Facebook to stay connect with people via instant messenger, video call, games and sharing pictures or status. (Twitip, 2009) Main function for business in Facebook is to interact with people, get connect with people closely through brand anthropomorphic. (Bozzuto, 2012)

        Individual uses Twitter to share short thought and felling in text format in order get people attention and response quickly. For business, they can uses micro-blog to deliver short but interesting message to attract attention and direct people to their website. (Bozzuto, 2012)

        Individual uses blog to express their feeling and ideas in a more lengthy text form. More information is shared as compare to Twitter. Business can uses blog to include adequate information about its product and company. Blogs is social media that has most power to influence a purchase. (TechnoratiMedia, 2013)

        For marketing purpose, social media should be consistence with traditional media, message and value that the company wish to deliver should be the same. (James, 2009) Social media is a further support of the traditional media as it provides the chance for business to interact with public and wider the penetration.

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References:

1.    Bozzuto, A., 2012, The Difference Between Facebook, Twitter, Linkedin, Google+, YouTube, & Pinterest [online] Available at: < http://www.impactbnd.com/the-difference-between-facebook-twitter-linkedin-google-youtube-pinterest/> [Accessed 11 April 2013]

2.       James, L., 2009, Should you advertise on social networking websites?, Warc Best Practice, [e-journal] Available through: Unisa

3.       Smith, C., 2013, How many people use the top social media, apps & services? [online] Available at: < http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/> [Accessed 11 April 2013]

4.       TechnoratiMedia, 2013, TechnoratiMedia 2013 Digital Influence Report [online] Available at: < http://technoratimedia.com/wp-content/uploads/2013/02/tm2013DIR.pdf> [Accessed 10 April 2013]

5.       Twitip, 2009, Twitter versus Facebook: Should you Choose one? [online]Available at: < http://www.twitip.com/twitter-versus-facebook/> [Accessed 10 April 2013]